It’s nothing new, Music And TV Commercials. For years music artists have been selling their face or their voice to companies of all kinds to help sell products.
The Theory Behind How It Works
We’ve all got those songs that remind us of a certain place or time in our lives. In order to process music, we use the same parts of the brain that are also responsible for emotion and memory. Because of the emotional response elicited from a piece of music (which can be either positive or negative depending on the context and sound) – the associated memory also tends to be strong.
This theory doesn’t only apply to moments in everyday life, but also to a song in a film, on the radio, or in a TV advertisement! That is where the Music and TV Commercials come together. To learn more about how music and tv commercials work together, try this.
The Artist Factor
Another factor that can increase the memorability of music in advertising is the artists. Their influence is a big factor here, with advertising featuring a well-known song or artist being able to draw from the artist’s popularity to help sell the product.
Selling Of The Library
You hear it all the time when an artist will sell their rights to their music to another person or company, who then sell the rights to a business to use the music in TV commercials. Sometimes the artists themselves will sell the rights for the money or their estate!
The Artist’s Music And TV Commercials You See
As far back as The Beatles, to Bon Jovi, you are bound to hear your favorite songs by your favorite artist in TV commercials at some point and time!
Here comes just a few TV Commercials that featured iconic songs!
