Augusta University Hosts Annual Athletics Fundraiser on March 18

Augusta University will host its annual fundraising event, Augusta Gives, on Wednesday, March 18. The virtual campaign seeks to surpass last year's haul of $145,000 raised from nearly 120 donors for AU Athletics.

The giving day invites friends, alumni, business owners, donors, retirees, and other supporters to contribute toward the future of the athletics program. Contributions can be made through the university's online giving platform.

An Athletics Power Hour will occur during the event. Whichever program secures the most unique donors during that window will receive an additional $1,200. Riverside Refreshments is sponsoring the challenge.

The virtual setup lets donors back specific programs or areas within the athletics department. Social media posts and shares by students, faculty, staff, alumni, and friends drive participation in this community-funded initiative.

Last year's event marked a big day for student-athletes at the school. The university is pushing to set a new record this year.

Organizers are encouraging participants to follow a "You +2" challenge, which asks each donor to recruit two additional friends, family members, or alumni to give.

The campaign leans on social media engagement. Supporters can use the hashtag #augustagives and images from the university's social media toolkit to spread awareness.

Participants are asked to post selfies showing their Jaguar pride using the same hashtag. The university provides a toolkit with materials to help supporters share content across social channels.

Major gifts from dedicated supporters also contribute to the day's success. Some of the university's most committed backers choose to make large contributions during Augusta Gives.