On your next visit to Whole Foods, forget about reaching for your wallet or fumbling with your phone. Soon, a wave of your hand in front of an Amazon One palm scanner will be all it takes to settle your bill.
The grocery chain began experimenting with palm recognition payments two years ago. By doing tests at a couple of Amazon Go convenience stores and a Whole Foods outlet in New York City. Now, Amazon One is set to become available at all 500-plus Whole Foods locations across the United States by the year’s end. By linking your Amazon account to your Amazon One profile, your palm becomes your ticket to the same in-store discount you’d typically receive by scanning the QR code at the checkout counter.
“We are always looking for new ways to delight our customers and improve the shopping experience,” Leandro Balbinot, Whole Foods Market’s chief technology officer, said in a statement. “Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides, and we’re excited to bring Amazon One to all of our customers across the U.S.”
Amazon doubles down on palm recognition across its network of Whole Foods Market stores.
Amazon One has already made its way to over 200 Whole Foods stores spread across 20 states, and its expansion isn’t slowing down anytime soon. Throughout the year, more locations are set to introduce this cutting-edge payment option, promising customers a seamless and futuristic shopping experience.
The convenience of palm scanners doesn’t stop at grocery stores. You can already find them in action at select Panera Restaurants, various airport retailers, and even some sporting arenas.
The company says that your Amazon One “palm signature” is encrypted and securely stored in the AWS cloud and that your palm scan cannot be replicated or used without your consent. Amazon also says it will not sell this information to third parties, marketing companies, or government agencies “unless we’re required to comply with a legally valid and binding order.”
For Whole Foods regulars eager to embrace the seamless single-handed checkout, pre-enroll in an Amazon One account and add your credit or debit card along with your mobile phone number. If you’re an Amazon Prime member, don’t forget to connect to your existing Amazon account to unlock those fantastic in-store benefits. The entire signup process takes just about a minute, according to Amazon. Once you’re all set, all it takes is a quick wave of your palm over the Amazon One scanner at any Whole Foods or participating location to complete the enrollment process.